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Brand Strategy + Design
Luck Stone
Headquartered in Richmond, Virginia, Luck Stone is one of the largest family-owned and operated producers of crushed stone, sand and gravel in the nation. Founded by Charles S. Luck Jr. in 1923, the company has thrived under the leadership of three generations of the Luck family.
Brand Strategy
Competitive Audit
Brand Architecture
Verbal System
Visual Language
Identity Design
Brand Guidelines
Information Design
Collateral System
Website
Signage
Video
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