MACOM

As the inventor of microwave technology, MACOM was a leader in the semiconductor field, pushing the edges of innovation with a best-in-class engineering team. When acquired by a larger organization the MACOM brand all but vanished. In 2010, MACOM once again became independent a total brand revitalization was called for. After extensive research, a new brand strategy for MACOM, brought to life in visual and verbal elements. An entirely new visual platform was developed to signal the company’s rebirth.