New Albany

The vision of entrepreneur Les Wexner, New Albany, Ohio sought to revitalize the community’s brand. Beyond not having any documented defined brand, the major impetuses were slower housing sales, a new business park development and general lack of awareness of community offerings. Comprehensive verbal and visual identity platforms were developed and implemented online and offline. An extensive signage program was also developed to extend and define the New Albany experience through environmental design.

 

Primary & Secondary Research

Brand Strategy

Visual Language System

Identity & Vision Standards

Signage Audit & Design

Website(s) Development

Brand Guidelines

On & Off-line Advertising