Stora Enso

Paper promotion for Helsinki headquartered Stora Enso. The booklet demonstrates the printing performance of the Centura and Productolith paper brands’ matte, dull and silk finishes. The piece is exquisitely printed utilizing CMYK + 8 spot inks, spot gloss + dull varnishes, and aqueous coating.  Portrait photography is by famed photographer Martin Schoeller. The project gained national attention and specifications increased significantly. It securely positioned the brand as the premiere coated offset sheet-fed and web-roll paper. The piece was extended to an ad campaign, convention booth, sales tools and promo items.